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Anthropic India – parent technology brand
A product ecosystem
of Anthropic India
An innovation by Anthropic India

Reach customers.
Get discovered. Grow.

Introducing DopaLead and DopaNet — two complementary products of Anthropic Softwares Pvt. Ltd. bringing together hyperlocal business discovery, digital storefronts, e-commerce, CRM and patented proactive Wi-Fi advertising technology.

Discover DopaLead Explore DopaNet
Hyperlocal discovery Digital storefronts Proactive advertising Business growth tools
Two products. One connected vision.

More than a business directory. More than an advertising platform.

Anthropic India is connecting the customer journey from first reach to business discovery. DopaNet helps deliver proactive advertisements through supported Wi-Fi access experiences. DopaLead gives businesses a richer digital destination where customers can discover, explore and connect.

Business discovery & digital growth

DopaLead

Discover. List. Sell. Grow.

DopaLead goes beyond a regular classified listing. It is designed as a digital business platform where businesses can establish a searchable web presence, showcase their offerings, receive enquiries and manage important parts of their business journey.

  • Business and store listings: structured profiles for local businesses, services and shops.
  • SEO and Google discoverability: search-friendly business pages and location/category discovery.
  • E-commerce: product catalogues, online storefronts and order-oriented customer journeys.
  • CRM and business tools: support for managing enquiries, customers and business operations.
  • Hyperlocal discovery: help customers find relevant businesses by city, locality and category.
  • Affordable digital infrastructure: bring useful online capabilities within reach of SMEs.
Explore DopaLead
Patented Wi-Fi advertising technology

DopaNet

Attention. Reach. Action.
Patented product of Anthropic

DopaNet is Anthropic India's patented Wi-Fi advertising and monetisation product. It is designed to make supported internet connectivity infrastructure an additional channel for proactive advertisement delivery and campaign monetisation.

  • Proactive ad delivery: reach users through the supported Wi-Fi internet-access experience, without depending on a search or social app visit.
  • Enforced full-view mechanism: an ad delivery flow designed to require completion before internet access continues.
  • Attention-oriented engagement: a controlled viewing experience with clear calls to action.
  • Targeting capabilities: campaign parameters can include location, user type, time and deployment context.
  • Connectivity-led reach: opportunity to expand audience reach as supported Wi-Fi deployments and users grow.
  • Campaign insights: dashboards for advertisement delivery and consumption reporting.
Explore DopaNet technology
The combined advantage

DopaNet brings the audience closer. DopaLead gives the business a place to be discovered.

The products address complementary parts of customer acquisition. A DopaNet campaign can direct interested users to a DopaLead business profile, storefront or other destination chosen by the advertiser.

DopaNet

Proactive advertisement delivery, Wi-Fi-based distribution, targeting capabilities, controlled viewing and calls to action.

+

DopaLead

Searchable business presence, local discovery, product catalogues, storefronts, enquiries, e-commerce and CRM tools.

Reach + Discoverability + Customer ActionA connected advertising and digital business growth ecosystem from Anthropic India.
DopaLead is built to do more

A digital growth platform, not just another classified portal.

A listing is only the beginning. DopaLead is designed to help businesses build a durable digital presence and use practical tools as their operations grow.

Search visibility

Search-friendly business pages and structured local discovery designed to support organic search visibility.

Business storefronts

Give each business a place to present its identity, services, location, contact details and offerings.

Product catalogues

Showcase products and services in an organised catalogue that customers can browse.

E-commerce capability

Support online product discovery and purchase-oriented journeys through business storefronts.

CRM and enquiries

Help businesses organise customer enquiries and manage ongoing customer relationships.

Hyperlocal discovery

Connect customers with businesses through city, locality, category and service-based discovery.

A connected customer journey

From advertisement exposure to a business enquiry.

Here is one example of how the two Anthropic India products can work together. Actual campaign flow depends on the advertiser's configuration and supported deployment.

Connect

A customer connects to a supported DopaNet-enabled Wi-Fi network.

Discover the ad

A targeted advertisement is presented through the supported internet-access experience.

Take action

The customer follows a call to action to explore the advertiser's chosen destination.

Connect with business

The customer can explore a DopaLead profile, products, services or enquiry options.

India-wide ambition

Built for India's neighbourhood businesses. Designed for national scale.

DopaLead's Version 1 rollout is focused on onboarding businesses across multiple states and cities, building a strong foundation for a wider Pan-India hyperlocal discovery network.

Taking local business discovery to a national scale

The current rollout ambition is to onboard 5 lakh+ businesses across four states and 300 cities, with a three-year target of reaching 5 million businesses across India.

5L+Business onboarding ambition
4 StatesInitial geographic focus
300Cities in rollout coverage plan

Three-year expansion target: 5 million businesses. Coverage and onboarding figures should be updated as rollout milestones are achieved.

Who can participate?

An ecosystem with opportunities for multiple industries.

Anthropic India welcomes advertisers, business communities and infrastructure partners interested in exploring the DopaNet + DopaLead ecosystem.

Brands and advertisers

Explore proactive advertising and hyperlocal customer acquisition opportunities.

Advertising agencies

Explore Wi-Fi advertising as an additional channel within broader media plans.

ISPs and connectivity partners

Explore monetisation opportunities across supported Wi-Fi infrastructure.

Universities and institutions

Explore campus connectivity, digital engagement and advertising opportunities.

SMEs and local businesses

Build a digital storefront, improve discoverability and connect with customers.

Healthcare and hospitality

Explore location-relevant communication and business discovery use cases.

Anthropic India official logoTECHNOLOGY PRODUCTS BY ANTHROPIC INDIA

Innovation by Anthropic.
Built for business growth.

DopaLead and DopaNet are products of Anthropic Softwares Pvt. Ltd. (Anthropic India). We invite brands, agencies, ISPs, universities, institutions and businesses to explore collaboration opportunities.

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